-31%
LA BcD Marketing & communication
$27.90 Save:$13.00(31%)
Available in stock
| Print length: | 60 pages |
|---|---|
| Language: | French |
| Publication date: | 18 March 2024 |
| Dimensions: | 21.59 x 0.38 x 27.94 cm |
| ISBN-13: | 979-8883525741 |
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Additional information
| Format | Paperback |
|---|
Description
Ce livre a d’abord une visée pédagogique. Le choix d’un média « BD » rendra l’apprentissage plus agréable, mais le contenu est très sérieux, même lorsqu’il est ironique ou sarcastique. Le marketing est de l’artisanat pour limiter les risques et augmenter les chances de succès. Nous essayons ici de vous offrir un format original et assez technique pour satisfaire un public averti. Digital, ROI, GRP…. de quoi faire un tour complet du marketing. —- ISBN: 9798883525741
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