Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Does your brand tell a story? In Winning the Story Wars , globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, they may become humanity’s greatest hope for the future. Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. This book will speak to the message-makers in any type of company or organization. —- ISBN: 9781422143568 | ISBN10: 1422143562 | ISBN-13: 978-1422143568