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Positioning: The Battle for Your Mind
$23.84 Save:$9.00(27%)
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| ISBN-10: | 0071373586 |
|---|---|
| ISBN-13: | 978-0071373586 |
| Edition: | 1st |
| Publisher: | McGraw Hill |
| Publication date: | 30 January 2001 |
| Part of series: | MARKETING/SALES/ADV & PROMO |
| Language: | English |
| Dimensions: | 13.72 x 1.52 x 20.32 cm |
| Print length: | 224 pages |
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Additional information
| Format | Paperback |
|---|
Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a “”position”” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. — ISBN13: 9780071373586
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