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HomeArts & PhotographyArchitectureBuildingsResidentialHow To Win Work: The architect’s guide to business development and marketing
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How To Win Work: The architect’s guide to business development and marketing

$52.11 $67.68Save:$15.00(23%)

Available in stock

ISBN-10:1859469329
ISBN-13:978-1859469323
Edition:1st
Publisher:RIBA Publishing
Publication date:1 March 2021
Language:English
Dimensions:15.24 x 1.91 x 22.23 cm
Print length:216 pages
SKU: 1859469329 Tags: Architecture, Arts & Photography, Books, Buildings, Residential

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  • Additional information
Additional information
Format

Paperback

Description

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office. —- ISBN: 9781859469323 | ISBN10: 1859469329 | ISBN-13: 978-1859469323

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How To Win Work: The architect’s guide to business development and marketing
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