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-30%
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
$24.18 Save:$10.00(30%)
Available in stock
| Print length: | 240 pages |
|---|---|
| Language: | English |
| Publisher: | Capstone |
| Publication date: | 1 August 1998 |
| Dimensions: | 15.24 x 2.54 x 22.86 cm |
| ISBN-10: | 1841120634 |
| ISBN-13: | 978-1841120638 |
Additional information
| Format | Paperback |
|---|
Description
In Crossing the Chasm, Geoffrey Moore, the world’s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. — ISBN13: 9781841120638
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