Building Distinctive Brand Assets

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities and avoid minefields.KEY FEATURESProvides in-depth strategic framework and tactical structure to build and manage a brand’s identity.Details new research into several of the most popular types of assets to help in asset selection and execution.Explores the major myths that lead to poor decision-making. — ISBN13: 9780190311506