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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business
$27.01 Save:$8.00(23%)
Available in stock
| Print length: | 320 pages |
|---|---|
| Language: | English |
| Publisher: | Faber & Faber |
| Publication date: | 16 January 2014 |
| Dimensions: | 13.4 x 2.2 x 21.5 cm |
| ISBN-10: | 0571309224 |
| ISBN-13: | 978-0571309221 |
Additional information
| Format | Paperback |
|---|
Description
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United – along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. — ISBN13: 9780571309221
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