The Advertising Concept Book:Think Now, Design Later

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. —- ISBN: 9780500518984 | ISBN10: 050051898X | ISBN-13: 978-0500518984