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$28.22 $38.73Save:$10.00(27%)

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SKU: 0071364153

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Description

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. — ISBN13: 9780071364157

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Welcome to Bookdp Australia! We have more than 20 million titles and offer free delivery worldwide to over 170 countries. We also really, really love books.

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